Coors wanted to make Halloween scary again – Refreshingly Scary. As an iconic American beer brand, and the 'Official Beer of Halloween', Coors put some good old fashioned frights back into the occasion with an integrated campaign, delivering scarily good results.
AGENCY: The Kinetic Agency
CREATIVE DIRECTOR: Tamara Khan
SENIOR ART DIRECTOR: Damien Quinn
SENIOR PRODUCER: Jeff Edwards
SENIOR ACCOUNT MANAGER: Rob Dudley