Kellogg’s partnered with Crayola to make breakfast and snack time a little more creative. We created visually striking black and white packaging that was released across all major retailers, offering consumers the chance to ‘Colour & Win’ one of five Family Crayola gift packs every day. Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based Augmented Reality.
AGENCY: The Kinetic Agency
CREATIVE DIRECTOR: Nate Martin
SENIOR ART DIRECTOR: Damien Quinn
SENIOR PRODUCER: Jeff Edwards
SENIOR ACCOUNT MANAGER: Georgie Gettings