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Kellogg’s partnered with Crayola to make breakfast and snack time a little more creative. We created visually striking black and white packaging that was released across all major retailers, offering consumers the chance to ‘Colour & Win’ one of five Family Crayola gift packs every day. Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based Augmented Reality.
For this project I worked on the art direction & design for all elements of the campaign.
CLIENT: Kelloggs
AGENCY: The Kinetic Agency
CREATIVE DIRECTOR: Nate Martin
SENIOR ART DIRECTOR: Damien Quinn
SENIOR PRODUCER: Jeff Edwards
SENIOR ACCOUNT MANAGER: Georgie Gettings
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