In September 2017 the human rights of the LGBTI community was put in the hands of the Australian Public. Our strategy was to engage as many people as possible with a message that cuts to thick of the problem. Our solution was the simple calling - Equality Requires Action, written on a post stamp. Our creative team designed a series of posters that reminded Australia that 3 simple letters is all it takes.
We partnered with Reclaim the Streets and joined them in creating a mass YES postal vote in Sydney's Surry Hills, where at 2pm hundreds posted their YES vote together. To amplify it further we set up mobile gif stations with props to roam the festival capturing the YES supporters and thousands of colourful YES gifs were shared online.
AGENCY: The Kinetic Agency
CREATIVE DIRECTOR: Tamara Khan
SENIOR ART DIRECTOR: Libby Young
ART DIRECTOR: Damien Quinn
ART DIRECTOR: Tiffany Harrisson
SENIOR PRODUCER: Jeff Edwards
SENIOR ACCOUNT MANAGER: Rob Dudley